DESIGN
Your brand isn't what you think it is...
... it's what people think it is!
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We feel that people is everything in the creation of new great products and experiences. Our approach and process starts by understanding people, behavior and habits
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Since products and product experiences are physical and digital representations and expressions of the brand, we focus on centering people in our creative process to make products and experiences that makes a positive difference in peoples lives
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This human insight allows us to focus on humanizing the way people interpret and interact with new products, technologies, new interactions and new interfaces...
... driving to the creation of natural, intuitive, delightful and exciting products and experiences for real people
INNOVATION
The marketplace is fierce...
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... and forces companies into a constant state of change!
Companies need to constantly provide a steady flow of creative and innovative products & services, expand on and build new expertise and even deliver the occasional market disruptor to not be left in the dust
We know that creativity and innovation within companies can be challenging, so we collaborate with leaders within the companies on how creativity and innovation is best suited for the specific company
We assist in identifying what might be hindering creativity and innovation at the current state, and by establishing new and/or re-establishing opportunity areas for building new expertise and to adapt a more creative and innovation rich philosophy and culture
STRATEGY
It starts with an idea...
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... yet unfortunately it often stops there!
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The need for companies to adopt a more nimble lifestyle... that is flexible and adaptable to rapid changes in market, technology and people... is critical to success
We understand the challenges and complexity of not only coming up with the great ideas, but also what it takes to see the ideas through to success
We collaborate with companies to establish short-, mid-, and long-term strategies and, more importantly, we collaborate on how to deploy and implement the strategies
WE ARE A DIFFERENT BREED OF DESIGN AGENCY
THIS STEMS FROM OUR EXPERIENCE, PASSION & APPROACH TO PRODUCT CREATION AND IN THE WAY WE COLLABORATE WITH COMPANIES OF ANY SIZE AND MATURITY LEVEL
EVERYTHING WE COLLABORATE ON IS UNIQUE TO ITS SPECIFIC CONTEXT AND OUR PROCESS IS FLEXIBLE TO ALLOW FOR THE BEST COLLABORATION CONDITIONS
WE ARE A NEW DESIGN & RESEARCH FIRM OPERATING IN MOST INDUSTRIES, WITH A SPECIAL PLACE IN OUR HEARTS FOR PERSONAL PRODUCT EXPERIENCES
our collaborators
either as START Design Studios or Jan Stillerman
